Before deciding on a website
I have an Instagram page for my business. Why do I need a website?
Published September 23, 2026
Plenty of small businesses already have an Instagram or Facebook page, which raises a natural question: if you already have a presence online, why do you need a separate website? In short: Instagram works well for followers who already know you, but people searching on Google will almost never find you there. A website closes that gap.
What Instagram does well
An Instagram page is great for showing off work and staying in touch with existing customers who already know you. It's fast to set up, free, and everyone already knows how to use it. The problem starts with what it doesn't do.
Website design for beauticians and nail studiosWhere it falls short
The problem starts the moment someone who doesn't follow you searches for you on Google. An Instagram page barely shows up in regular search results, so someone searching for "renovation contractor in Jerusalem" won't find you there. And a customer comparing a few providers before making a decision tends to see an independent website as more serious than a social media page.
Examples of sites I've builtWhen it can still wait
There's really one case where it can wait: if your business just started and you're still figuring out whether this is even the right direction. Beyond that, once you have repeat customers, or you want people who don't already know you to find you on Google, every day without a website is customers you're missing without knowing it.
What the renovation contractor's website did in its first monthCan I have both a website and Instagram?
Yes, and that's the combination I recommend - a website for Google search and credibility with new customers, and Instagram for photos and staying in touch with existing followers.
How much does a website cost instead of just using Instagram?
A business website starts at ₪1,500 as a one-time payment, with no ongoing monthly cost.